-APS Noorpuri
Chandigarh / Punjab, November 23, 2025:
In a sustained commitment to environmental responsibility and rural development, the Trident Group, India’s global textile conglomerate, has reaffirmed its leadership in combating stubble burning through its flagship CSR initiative, Parali Samadhan. The initiative continues to support farmers by offering free machinery access, technical guidance, and on-ground assistance to manage paddy stubble responsibly across nearly 2,000 acres in the villages in and around Barnala district, Punjab.
Implemented through its dedicated CSR wing Trident Foundation, the initiative addresses one of North India’s most persistent environmental challenges – open-field stubble burning. By facilitating scientific stubble processing and promoting responsible residue management.
Over the past years, the Parali Samadhan Initiative has significantly contributed to reducing seasonal smog and related health hazards, while fostering awareness among farmers about long-term ecological benefits. The initiative aligns with the national mission to eliminate stubble burning and strengthens India’s progress toward global climate commitments, contributing to Sustainable Development Goals (SDG) such as Climate Action (SDG 13), Good Health and Well-being (SDG 3), Responsible Consumption and Production (SDG 12), and Life on Land (SDG 15).
The region has already recorded a notable decline in stubble burning incidents over recent years, a positive development attributed to coordinated community engagement, policy support, and sustained corporate intervention.
Parali Samadhan Initiative is more than a CSR initiative, it is a partnership with farmers to ensure cleaner skies, healthier ecosystems, and more sustainable livelihoods. With Parali Samadhan, Trident is not only helping rural communities adopt climate-resilient farming but also driving a meaningful shift from pollution to purpose and turning stubble into sustainability. Beyond environmental impact, Trident Foundation continues to advance social development through initiatives in education, healthcare, skill-building, and community welfare across Punjab and Madhya Pradesh.
