-CHANDIGARH: Yakult Danone India Pvt. Ltd., announced the appointment of Bollywood star Taapsee Pannu as its new brand ambassador. Strengthening its commitment to promoting good gut health across India, the company also revealed its ambitious goal of achieving double-digit growth every year until 2030. Since its entry into India in 2008, Yakult has expanded to nearly 700 cities across the country, successfully pioneering the probiotic dairy drink category and creating greater awareness around gut health. With India witnessing a paradigm shift toward healthier food and beverage choices, the demand for probiotics and functional foods is on the rise, making the country a crucial market for Yakult’s growth strategy.
Speaking on her association with the brand, Taapsee Pannu, Bollywood Actor & Yakult Brand Ambassador, said, “I’m really happy to be part of Yakult’s journey in promoting good gut health. My family has been enjoying Yakult for years, especially my mom, and I’ve seen first-hand how small, consistent habits can make a big difference. I truly believe that good health starts in the gut, and Yakult is such an easy, tasty way to include that in our daily routine. I’m excited to help spread this message and encourage more people across India to embrace a healthier lifestyle.”
Reiterating Yakult’s business vision, Mr. Eiji Amano, Managing Director, Yakult Danone India Pvt. Ltd., stated, “India has shown remarkable growth potential for Yakult over the last 17 years. From a nascent category in 2008 to a rapidly expanding market today, Yakult has continuously won consumer trust and Our next milestone of achieving double-digit growth every year until 2030 reflects the growing demand for probiotics and the confidence we have in the Indian market. Yakult stands committed to reaching more families with our scientifically backed probiotic drink.”
