-APS NOORPURI
Chandigarh : McDonald’s India – North and East is delighted to announce the launch of its new “Signature Collection,” a lineup of gourmet burgers. The Signature Collection is aimed at tapping the growing premium segment by adding culinary sophistication to McDonald’s iconic menu, setting new benchmarks for quality and flavor in the quick service restaurant industry.
Ahead of the launch, McDonald’s launched ‘Imagined in AI’ campaign leveraging AI technology’s power to bring customers an interactive experience to imagine ‘The Signature Collection’. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail Signature Collection reward card benefits.
Commenting on the launch of the new Signature Collection, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald’s.”
The Signature Collection, McDonald’s commitment to Quality and Indulgence
McDonald’s has invested significant efforts into meticulously combining exotic ingredients, toppings and gourmet patties to offer exceptional taste and a new dining experience at McDonald’s.
· Introducing the soft fluffy potato bun: For the first time, McDonald’s restaurants in North and East India introduced water-split potato bun. Baked to perfection, the softness of the potato bun perfectly complements the juicy, flavorful patties of the Signature Collection, ensuring a delightful bite every time.
· Gourmet Veggies: Adding to the taste and texture, are carefully selected gourmet toppings, such as gherkins providing sweet & tangy contrast, and exotic vegetables like red cabbage & lettuce that add freshness and crunch.
· Gourmet Patties: Made with the finest ingredients, the veg burger offers double delight, layering a rich cheddar molten cheese patty and a flavorful corn and cheese patty – bringing a delightful blend of creamy cheese and sweet corn. The non-veg burger features a 100% chicken filet, offering a delicious meaty savory taste.
· Elevated dining experience: Dining-in customers can enjoy these gourmet burgers served with complimentary fries on a wooden paddle, elevating the dining experience with its Signature Collection. The crew members, dressed in exclusive Signature Collection uniforms add a touch of elegance to the experience.
Grand Cheese – This indulgent vegetarian burger comes with two premium patties: molten cheese patty and a delicious corn and cheese patty, topped by smoky roasted chipotle sauce with a cheese slice and a dressing of lettuce, red cabbage and crisp gherkins, wrapped in the soft fluffy potato bun.
Grand Chicken – comes with a juicy and tender chicken patty, nestled in a potato bun, generously topped with mayo sauce, and lettuce, red cabbage, crisp gherkins and a cheese slice.
The two mouth-watering options: Grand Cheese (Gourmet Veg) and the Grand Chicken (Gourmet Non-Veg), are priced at INR 225 & 229 respectively.
The new Signature Collection is perfect for a delicious meal on the go, and can be relished at the nearest McDonald’s restaurant, through Delivery (Swiggy, Zomato or Magic Pin), takeaway, or drive thru.