-Free of cost solution with automatic activation for Airtel customers on all devices
Chandigarh, October 14, 2024: Bharti Airtel’s new AI-powered spam detection system has provided much-needed relief to customers in Chandigarh, Punjab, Haryana and Himachal Pradesh. In the 18 days since its launch, this pioneering telecom solution has successfully identified 157 million potential spam calls and 3 million spam SMS messages in these states.
All Airtel mobile customers in the state can now have automatic access to the free solution without requesting service or downloading an app.
Commenting on the launch, Pushpinder Singh Gujral, Chief Executive Officer, Upper North, Bharti Airtel, said, “In the ever-evolving digital world, customers face growing threats from scams and fraud, leaving many feeling vulnerable. To address this urgent challenge, Airtel has introduced an innovative AI-powered solution. This groundbreaking technology actively identifies suspected spam calls and messages, empowering Airtel’s 35 million strong customer base in Chandigarh, Punjab, Haryana and Himachal Pradesh. Through this initiative, Airtel reaffirms its commitment to customer safety, setting a new industry standard as a dependable partner dedicated to the security and peace of mind of its users”.
Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency and call duration amongst several others, on a real-time basis. By cross-referencing this information against known spam patterns, the system accurately flags suspected spam calls and SMSes.
A dual-layered protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real-time basis using the power of AI.
Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralized database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behaviour. By layering these protective measures, the company is ensuring its customers receive the maximum level of defence against the evolving landscape of spam and fraud threats.
