-Jasmeet Singh
Chandigarh, December 28 2023: In an era characterized by the rapid advancements of digital technology, Godrej Locks, a subsidiary of Godrej & Boyce and the flagship company of the Godrej Group, is actively expanding its range of digital locking solutions. With the goal of achieving a dominant market position by fiscal year 2025, the renowned brand, with over 125 years of experience, is confident in its ability to lead the market. To achieve this objective, Godrej Locks has an extensive lineup of more than 25 new products planned, with over 50% of these innovations originating from Jump and Leap Innovation.
A recent report titled “Live Safe, Live Free,” commissioned by Godrej Locks, has revealed that a significant majority (over two-thirds) of respondents already utilize smart locks to secure their homes. This study was conducted across five key cities – Mumbai, Delhi, Kolkata, Bhopal, and Bangalore – all of which are considered vulnerable in terms of safety based on data from the National Crime Record Bureau.
With the increasing adoption of smart home technology and digital solutions that offer both convenience and enhanced security, Godrej Locks is strategically focusing on the growth of this specific category. Currently, digital locks contribute only 4% to the overall revenue share. However, the business unit is determined to expand this figure to nearly 20% within the next three years.
By leveraging technological advancements and catering to the evolving needs of consumers seeking advanced safety measures for their homes, Godrej Locks aims to establish itself as the leader in digital locking solutions. With a rich heritage and a commitment to innovation, the brand is well-positioned to capitalize on the growing demand for smart home security. Through continuous research and development efforts, Godrej Locks will continue to introduce cutting-edge products that redefine the concept of home safety in the digital age.
