Chandigarh, 6th March 2024 – In an effort to promote awareness of intellectual property rights within the music industry and to educate music creators and independent artists about essential aspects of the music business and publishing, The Indian Performing Right Society Ltd. (IPRS), representing authors, composers, and publishers of music, has initiated a nationwide campaign titled ‘My Music My Rights’. As part of this campaign, IPRS conducted its inaugural workshop, “My Music My Rights, Creators Connect” program, in collaboration with Dolby Labs at PMLSD College in Chandigarh. This marks a significant milestone in IPRS’s commitment to supporting and empowering music creators across the country.
A recent study by EY, titled ‘The Music Creator Economy: The Rise of Music Publishing in India’, highlighted the challenges faced by music creators despite India’s annual production of 20,000 original songs. Financial constraints and the need for improved music production skills and monetization strategies were common among creators, with only 60% achieving their goal of making a living solely from music. The “My Music, My Rights” campaign addresses these challenges by providing workshops, seminars, and other activities, both online and offline, to empower creators to navigate the music industry intricacies effectively.
Sharing his views, on the campaign Rakesh Nigam, CEO, IPRS mentioned, “As the music industry reaches new heights, songwriters, composers, and independent creators must be well-versed in their rights and equipped to build sustainable careers. At IPRS, we prioritize empowering music creators through education and expertise. Recognizing the rich musical heritage and the immense value of music in our lives, let’s acknowledge our collective responsibility as a nation to support, nurture and foster the music of our land towards a thriving and enduring future.”
The event featured engaging conversations with domain experts and fellow creators, and insights from leading artists and panelists. The speakers included Anoop Singh Saini, VP of Content, Distribution & Management at EYP Creations; Karan Grover, Senior Director – India, Middle East & Africa at Dolby Labs; Bunty Bains- Lyricist, Composer, Producer, CEO Bunty Bains Productions; Youngveer Singh, a singer, songwriter and composer known for writing the catchy lyrics for the viral song “Mahiye Jinna Sohna” and Navi Ferozepurwala, Lyricist, Singer, and label owner of Wakhra Swag Music.
Artists and music creators in and around Chandigarh were present at the workshop, which offered them unique platform to gain insights on songwriting, managing rights and royalties, advanced sound production techniques with Dolby Atmos, and explored the journey of artists in the music industry. This event also facilitated networking opportunities for the attendees, fostering potential collaborations and future opportunities. This immersive experience left participants equipped with the tools and inspiration necessary to thrive in the ever-evolving world of music.
Bunty Bains, Lyricist, Composer, Producer and , CEO Bunty Bains Productions, shared his perspective on the importance of Music Rights- Music is not simply a form of art but also a source of income for numerous artists who invest their hearts and souls into their creations. The ‘My Music My Rights’ workshop organized by IPRS aims to shed light on the intricacies of the music industry that extend beyond the creative process. As a lyricist and composer, my experiences have emphasized the importance of comprehending and protecting our rights. By equipping artists with the necessary tools and guidance, this initiative becomes a one-stop destination for fostering growth and sustainability in the music industry. The My Music My Rights workshop by IPRS is not only admirable but also essential for empowering musicians. Together, let’s stand up for our rights and create a thriving future for the music industry.
Navi Ferozepurwala, Lyricist, Singer, also shared his thoughts on the occasion, “I am truly honored to be a part of the ‘My Music My Rights’ workshop organized by IPRS. As an artist and a label owner, I understand the importance of protecting intellectual property rights in the music industry. This workshop provided valuable insights into managing rights and royalties, which are essential for artists to thrive in today’s competitive landscape. I applaud IPRS for their efforts in empowering music creators and promoting a more equitable music ecosystem.”
The “My Music My Rights” campaign reaffirms IPRS’s commitment to supporting and empowering music creators across India. With upcoming workshops planned in cities such as Kochi, Kolkata, Mumbai, and Pune, IPRS aims to reach a wider audience and foster a more inclusive and equitable music ecosystem.
