–APS NOORPURI
–Chandigarh, June 27, 2024: Wonderchef, an industry leader in premium kitchen appliances, unveiled its latest innovation, Chef Magic, today in Chandigarh. This all-in-one kitchen robot is revolutionizing home cooking for Indians worldwide with its fully automated cooking processes. The device has over 240 pre-loaded recipes from Chef Sanjeev Kapoor, which can be chosen at will from the smartphone-like touchscreen. Chef Magic then guides the user about which ingredient to add, weighs the ingredients, and performs all cooking functions like mixing, chopping, steaming, sautéing, blending, frying, stirring, and kneading.
Ravi Saxena, Founder and CEO of Wonderchef, said, “We are confident of achieving INR 200 crore in sales from Chef Magic in 3 years. This product will be leveraged strategically to further strengthen our foothold in overseas markets and we will be servicing the global markets from July this year. There is already a tremendous demand from Indians living abroad and from parents in India whose kids are abroad. The 120-volt machine for North America has also been developed and will be made accessible in the USA and Canada. All machines will keep getting regular recipe updates.”
He continued, “Chef Magic is a connected device. We will keep the machine active and the experience exciting by adding fresh recipes every week as per customer preference. These new recipes can be downloaded by our customers simply by connecting the machine to their Wi-Fi for a few moments.”
Developed for Indians worldwide, Chef Magic comes with over 240 pre-loaded recipes by Chef Sanjeev Kapoor that cover not only popular Indian delicacies but also vegan, Jain, Continental, Thai, Chinese, Italian, Mexican, and many other global cuisines. Considering Wonderchef’s focus on health, it has also partnered with renowned nutritionists to develop diabetic-friendly, heart-healthy, and gut-friendly recipes.
“We have realized there is a massive gap between the kind of food people want to eat and what they can conveniently make at home,” explained Mr Saxena further. “Chef Magic bridges that gap by putting professional-level cooking capabilities into the hands of our customers. Our mission has always been to develop intelligent solutions that make cooking accessible and enjoyable for everyone at home. With Chef Magic, we’ve raised the bar by merging cutting-edge engineering with world-class culinary expertise to create a product that empowers everyone to cook at home like never before.”
He further added that “The people of Punjab have a deep appreciation for good and diverse foods. If they can effortlessly prepare new dishes at home, it benefits both health and taste. We are confident that this product will meet the expectations of the people of Punjab and Haryana and become a staple in their kitchens.”
Chef Magic comes with state-of-the-art hardware and technology, such as an in-built weighing scale for precision, 360° induction heating for faster and even cooking, an intuitive touchscreen interface for easy access, a customised mobile app, separate blades for chopping, kneading, whisking and stirring, an all-in-one smart jar, 2 sets of steamers, and a patented cleaning tool that enables automated cleaning of the machine within 3 minutes. It is covered by an industry-leading 2-year doorstep warranty. Chef Magic exemplifies Wonderchef’s steadfast commitment to culinary innovation and its vision of elevating the at-home cooking experience through intelligent design.
With its mobile app, users can operate Chef Magic remotely with unparalleled freedom. They need to be in the kitchen just to put the ingredients. As the machine cooks the food, the progress can be tracked on the mobile while the user may relax with friends in the living room or work on their laptop or play with the kids. Chef Magic not only empowers everyone to cook, it gives them complete freedom. The machine also allows users to create their own recipes and store them on the device. This way the family’s heritage recipes can be saved forever. This machine, loaded with legacy recipes, can be given to kids as they go to study or to set up their own homes.
Chef Magic is now available at an introductory price of INR 59,999 on Wonderchef’s official website, e-commerce marketplaces and across all major retail outlets. Full technical specifications can be accessed at www.wonderchef.com.
