-APS Noorpuri
Chandigarh, March 27, 2026: Building on a successful first season, Highland Group has continued its partnership with Indian Premier League(IPL) cricket team Punjab Kings as the official real estate partner for IPL 2026—The announcement of continuation of partnership and its further reinforcement, was made during a press conference here, which was addressed by Highland Group’s Directors Vishal Goyal and Harjinder Singh Rangi, who were joined by Satish Menon, CEO of Punjab Kings. The group also unveiled ‘The Address of Kings’ campaign, which will bring leading lifestyle and sports creators to experience Highland’s projects before exclusive match-day interactions with players like Shreyas Iyer and Arshdeep Singh during IPL 2026. Details of the group’s upcoming project Highland Mayfields were also shared.
Speaking at the press conference, Director Vishal Goyal said, “Cricket has been a defining part of my journey, having played at the under-19 Ranji level, and it continues to shape how I view discipline, performance, and teamwork. This association with Punjab Kings is therefore deeply personal as well as strategic. The second-year association brings ‘The Address of Kings’ to life with ultra-luxury living at Highland Mayfields, Mohali. Through ‘The Address of Kings’, we are creating a bridge between the energy of the sport and the lifestyle we are building—one that reflects ambition, passion, and the spirit of Punjab.”
The highlight of the press conference was a peek given to media into Highland Group’s flagship project, Highland Mayfields, which is being positioned as a sports-centric residential development. The event also witnessed the formal launch of a high octane ‘anthem’ specially created by Highland Group for Punjab Kings.
Goyal emphasized that sports, particularly cricket, are deeply embedded in the philosophy of their flagship project, Highland Mayfields.
Director Harjinder Singh Rangi said, “Our collaboration is growing stronger, season by season. Through this, we aim to integrate the energy of professional sports into our residential ecosystem, making Highland Mayfields not just a place to live, but a vibrant community built around active lifestyles.”
He added, “This tie-up is about more than just two brands coming together—it is about representing Punjab & its culture on a larger stage. As two ‘Made-in-Punjab’ brands, we are building spaces that truly reflect the modern, high-energy identity of our home state.”
Punjab Kings CEO Satish Menon, while welcoming the continued partnership, said, “We are delighted to extend our association with Highland Group. Partnerships like these help us deepen our connection with communities and create meaningful engagement beyond the field of cricket,” he said.
The company shared updates on the construction progress at Highland Mayfields, stating that development is progressing steadily as per timelines. Notably, Mayfields is a 15-acre low-density development in Sector 118, Mohali, offering exceptional privacy with just two residences per floor. The project combines the exclusivity of a villa with the advantages of a luxury high-rise. With expansive balconies, premium finishes, and over 85 world-class amenities—including three sprawling clubhouses, rooftop horizon pools, and skyscape gyms—Mayfields delivers a five-star living experience.
Looking ahead, Highland Group will roll out a series of integrated marketing initiatives with Punjab Kings during the IPL season under ‘The Address of Kings’ campaign, combining fan engagement, on-ground activations, and digital initiatives to deepen brand recall and community connect.