-APS Noorpuri
On World Heart Day 2021, a public awareness campaign on heart health by microblogging platform Koo witnessed enthusiastic participation from leaders and celebrities. Created under the hashtag #MyHeartMySecret, the campaign, launched with Metro Group of Hospitals promoted a dialogue on good health and encouraged individuals to adopt fitter lifestyles.
World Heart Day, observed on September 29, carries enormous significance in a country like India where an estimated 17 lakh people die each year due to heart-related complications. Lack of exercise, stress and poor eating habits are causing a perpetual rise in cardiovascular ailments; thus necessitating the need for greater exchange of thoughts and ideas on wellness and good health.
Koo leveraged the power of the digital to connect ‘every heart’, with leaders and public figures on the platform using their influence to share knowledge and motivate individuals to embrace healthier lifestyles. Political leaders like Shivraj Singh Chouhan, Yogi Adityanath, renowned Bollywood personalities like Dabboo Ratnani and Archana Puran Singh; besides several other users, kooed to express themselves on World Heart Day.
Speaking on the success of the campaign and the need to increase awareness about heart ailments, a Koo spokesperson said, “ Koo – as an innovative platform, facilitates easy dialogue between people on a variety of topics and in various languages. We are delighted that this campaign witnessed public figures leveraging their influence and sharing knowledge to ensure their communities have the best chance to live healthy lives. We believe that social media platforms can play a significant role in sharing knowledge about good health that can help build a fitter India.”
Padma Vibhushan and Chairman, Metro Group of Hospitals Dr. Purshotam Lal said, “On 29th September we celebrate ‘World Heart Day’. Koo App, along with Metro Group of Hospitals, is running a special campaign. A great effort is being made to spread awareness across the country through this campaign to educate the people of the country on the secrets of a healthy heart.”
