-APS Noorpuri
Amritsar, 8th November 2025: Livpure, one of India’s leading and most trusted customer-centric brands dedicated to consumer well-being, today announced the launch of its latest Exclusive Brand Outlet in Amritsar, Punjab. The new outlet is designed as an immersive retail space where consumers can explore Livpure’s extensive range of maintenance-free water purifiers, smart kitchen appliances, and air-cooling solutions, all built to simplify and elevate everyday living.
Following the successful launches of its experiential outlets in Gurugram and Panipat, the Amritsar EBO marks the next milestone in Livpure’s retail expansion strategy. The company believes that this format holds strong potential in non-metro cities, where trust-based, immersive in-store retail continues to play a defining role in influencing consumer choice.
Speaking on the launch, Mr. Rakesh Kaul, Managing Director, Livpure, said,
“Our latest EBO opening in Amritsar is a testament to the strong consumer confidence in Livpure’s promise of smart, wellness-led living, where tier-2 and tier-3 cities are fast emerging as the growth engines of India’s retail landscape. With rising purchasing power and a growing aspiration for premium, durable appliances, consumers here are actively seeking brands that combine innovation with long-term value. At Livpure, we see this as an opportunity to bring our holistic wellness ecosystem closer to more homes, empowering families to live smarter, healthier, and more sustainable lives.”
Staying committed to its philosophy of wellness through technology, Livpure’s new Amritsar store will spotlight the brand’s Maintenance-Free Water Purifier range, Voice-Enabled Chimneys, and smart, energy-efficient products that reflect its ongoing focus on innovation, sustainability, and ease of living. Visitors can engage in live demonstrations, experience product performance first-hand, and receive expert consultations tailored to their home needs.
With AI and IoT integrations available for hands-on exploration, the Amritsar EBO will also serve as a hub for customer engagement, gathering feedback, showcasing new launches, and deepening Livpure’s relationship with the local community. This interactive environment also provides a platform to unveil Livpure’s recently launched Lotier series, which exemplifies the brand’s design-forward, technology-powered approach to modern living.
With physical retail regaining significance as a cornerstone of brand trust and engagement, Livpure plans to further accelerate its retail presence across India. The company aims to open 30 additional outlets this financial year, extending its reach to new regions where aspirations and modern living meet.
