–LUDHIANA: The Sleep Company (TSC), India’s leading comfort-tech brand, proudly announces the inauguration of its newest retail outlet in Ludhiana. Located at Sarabha Nagar in the city, the store also marks TSC’s debut in Punjab. With 15 thriving outlets already enriching the sleep experience in the Delhi region, TSC is now geared up to bring its remarkable deep sleep solutions to the people of Punjab. This demonstrates another significant stride in the company’s mission to redefine comfort and promote well-being across India.
Recognizing the growing demand for quality sleep products and ergonomic seating solutions, the company has strategically expanded its retail footprint to cater to the evolving needs of consumers. Capitalising on the insights acquired from online sales conducted via their website, led the company to open a physical outlet in the city, where customers could touch and feel the products. The Sleep Company is aware of how crucial it is for potential buyers to experience a product before making a purchase decision.
Health experts recommend seven hours of comfortable sleep per night. However, about 83% of individuals who participated in a national survey in Chandigarh, Punjab, had less than the recommended hours of uninterrupted sleep at night during the past 12 months. The Sleep Company’s Ludhiana outlet will feature an extensive range of products, including patented SmartGRID mattresses, smart recliner beds, pillows, office chairs & recliner sofas tailored to meet the diverse needs of customers. By providing a personalized shopping experience, the company aims to make quality sleep accessible to all residents of Ludhiana and beyond.
The Sleep Company has experienced remarkable growth, expanding its presence nationwide in just four years. The expansion has been highlighted by a six-fold increase in the last two years alone, with the company achieving an ARR surpassing INR 350 crores as of September 2023. This significant growth marks a substantial leap from the ARR of 60 crores reported in November 2021. Demonstrating its commitment to expand further, the company aims to open 150 stores by the end of this year. Additionally, it recently celebrated the launch of its 75th store in Hyderabad.
Priyanka Salot, Co-founder of The Sleep Company, expressed enthusiasm about the expansion, stating, “The inauguration of our Ludhiana store signifies our commitment to addressing critical health concerns through quality sleep solutions. As we open our first store in Ludhiana, we are committed to helping people get peaceful sleep and live healthier lives. This milestone marks our company’s debut in Punjab, reinforcing our commitment to providing innovative sleep solutions tailored to meet the diverse needs of residents in the region. All our stores are COCO (company-owned, company-operated) which makes us stand out from the competition.
